Products & Retail Videos
What are Products & Retail Videos?
Video technology has been utilized for advertising purposes for decades now, but with increasing competition, the need for better quality videos has also increased. Companies are now looking for demonstration videos that can captivate their audience while selling their products rather than just illustrating their functions. They are drifting their attention towards evoking interest through ideas that evolve around their product and its value in the customer’s life. Gone are the days when Coca-Cola advertised its drink as delicious and refreshing, its current slogan ‘open happiness’ promotes coke as a symbol of happiness!
The latest vogue in the retail department is e-commerce; it has people shopping on the go, is easy to access and saves time! But a common drawback of many such websites is their lack of videos. Selling products only by taking their photos from different angles doesn’t always work! Some customers demand more information regarding its look and use. A major drawback of online shopping is the inability to touch and feel the product. That, when combined with a limited angle view, is almost sure to make customers move on to other websites. Videos pose as the best solution for a multi-perspective view of a product. According to research, 71% of marketers confirmed that video converts better than any other content. Incorporating videos in digital marketing strategy is an amazingly effective way of reaching target customers. They can be accessed on mobile phones, shared widely and immensely affect the response a product gathers. It is also useful to engage your current client base and build on their loyalty.
Different video content that can be created for the Retail Industry?
Product Offering Video – A short video detailing a product or product line can help generate interest in these items in a way that’s memorable for shoppers.
Order Process Orientation Video – Using an explainer video is an easy way to provide information about the ordering process for a store, whether it’s an e-store or brick-and-mortar establishment. Outlining check-out procedures can alleviate consumer confusion.
Advertising or Marketing Video – Animated explainer video can also be a great promotional resource. Using a short narrative with engaging graphics, companies can help consumers understand how a product can benefit them.
Product Story or History Video – Customers are often more engaged with products when they know the story of how they came to be, particularly if it resolves a pain point many people have. An explainer video is an ideal way to present a short narrative to generate consumer interest.
Sales Tool Video – Animated videos increase conversions when used on landing pages. For brands looking to grow sales, a strategically placed explainer video could make the difference. Companies can also use animated videos in email, general sales or content marketing campaigns.
Social Media Contest Explainer Video – Brands often find significant success engaging consumers online using contests. Explain the contest rules quickly and generate excitement about the initiative using an animated explainer video.
Benefits of using videos in Retail?
Increase Brand Exposure – Video is an inherently shareable medium, which makes it a great asset to retailers. When businesses create a unique video and ask consumers to share it, they can significantly increase the visibility of their brand. A well-designed explainer video can generate engagement with story-based structures that give shoppers a greater reason to care about products.
Improve Customer Service – Explainer videos can provide customer service support by addressing frequently asked questions about products. As more products are added to the line, companies can easily create more videos to address new concerns. Since video improves the retention of new information, it is an excellent educational tool and a perfect online resource for consumers.
Establish Yourself as an Industry Leader – Brands can use a creative explainer video to demonstrate their position as an industry expert. Often, animated explainer videos promote leadership by presenting new industry information in a thought-provoking and engaging way. Producing high-quality videos can help earn consumer trust.
“Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you.”
Elizabeth Gilbert
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