If we look at the facts, video appears in 14% of internet search results. Google also says video campaigns will soon be grouped just like any other ad through AdWords. 73 percent of visitors who watch product demo videos are more likely to buy the product. Video clears many doubts of the customers this should be the aim of your video; answering their questions with quality content. Many shoppers think that companies with product videos can be trusted. Once you have established a trust with your customers, they are more likely to buy your products time and again.
The idea of video production came to you as you feel the need of a professional or expert production company to shoot and execute your product video. So allow them to do so as they have an experienced portfolio and they know your requirements on the tip of their fingers. Hiring a production company is as good as a short term investment, but it’ll save your money in the long run as they will have everything figured for you. Video production companies are good storytellers as they have built a team of experienced script writers, DOPs and editors. And as a matter of fact, you know that videos lead to engagement that lead to faster sales.
Your viewers are more likely to watch a video dissecting its benefits, rather than read about them. So to plan in advance, it is suggested you create a structure and storyboard for your video in advance and not try to wing a performance on the day of shoot. Put yourself in your prospect’s shoes and run through a handful of scenarios that you feel are essential in the video. Remember to keep an eye on the time duration as lengthy videos make your viewer skip the video. Select the right speaker for your product demo video for e.g. sales and marketing team person for a manufacturing industry, Founder for start-ups or budding companies or testimonial video of happy customers.
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