Explainer videos

What is an explainer video?

A short animated video which explains your company’s products or services is commonly known as explainer video. A small and clear explainer video is a big asset for your business. An explainer video can be informational and educational to explain what a company provides as services.

Normally landing page, website home page or a product page is where explainer video can be placed. It is proven that placing an explainer video on the website increases the conversion rate of the website.

Explainer videos work flawlessly well for companies which offer services that may be very hard to describe in a clear and succinct way.

Why Use an Explainer Video?

Visitors of any website will be more comfortable to watch video than reading static text. This is where having an explainer video becomes one of the most important parts of a website. Marketing directors keep looking for a way to create a connection and build a strong relationship with the visitors.

How often does a visitor leave a website with genuine idea of what service that website provides? This is because many website fail to explain well about their products and services using static texts. This is where an animated explainer video maker can help.

Explainer videos are incredible to clarify your business thought in only in a few seconds; they are perfect to get the attention of your visitors. By putting an explainer video on your website, you could build the normal visit time by 2 minutes!

How an Explainer Video is different than other video types?

Simple: An explainer video is simple and passes the straight forward message. It always answers questions like “what?”, “why?” and “how?”
Short: An explainer video never crosses more than 2 minutes.
Focused: Explainer videos target the requirements of audience and their issues. So the videos create the requirements of audience that feel known with the company’s proposals.
Great Quality: Explainer videos always come with great quality.
Animation: In order to attract audience and give fun touch to explainer videos use animated characters.
Branding: They usually use the looks of the whole’s distinctiveness so as to seed robust brand recognition.

As explainer video production company at Orange Videos, we create simple, compelling videos that increase message retention and engagement. When utilized appropriately, video is the ultimate medium for providing information, because it stimulates both auditory and visual senses. This mutual approach gives new data several different avenues to enter long-term memory, which increases retention of new information overall.