videos are great ways to bridge the gap between what we see and what we want to see. Manufacturing & Logistics companies have consolidated the use of videos with 3D technology to provide a better understanding of potential products. Videos also help them communicate across geographical, lingual and company boundaries. With different voice over’s, the same video can be used to share the same information globally. Partnerships and collaboration play a major role in the manufacturing and logistics industry, and effective exchange of information is a must. This is where a video is a good option as it’s more memorable and provides heaps of information in a concise manner. Videos help companies overcome the constraints that are associated with limited resources and allows them to communicate effectively with employees of any company in any part of the world. Logistics companies can use animated videos to describe their individual role in the supply chain with more precision, making their complex structure easier to understand. These companies also make use of videos for presentations and promotions. A video keeps employees and clients more engaged than any other medium of communication and is also easier to remember than reading or listening. The workflow of a company can be displayed easily by the use of animated videos; they can even represent the segments that cannot be filmed. This helps partners or clients get a better understanding of the company that they are getting involved with. This helps in showing employees a bigger picture that their company or service is a part of.
Promotional Video – No matter what product a company produces, it’s important that people know why it exists. For products that fall somewhere in the middle of the supply chain, it can be hard to communicate what the product does. An animated video can explain in simple terms what good is used for and why it’s important. These videos can target any level of the supply chain.
Channel Partner Communication Video – Businesses can use an animated video to communicate changes to the supply chain or to attract new channel partners. Animated video is an effective way to draw in distributors and other businesses and get them on the same page with consistent messaging.
Channel Standards Video – When you partner with other companies, you want to make sure they are representing your products as well as you would yourself. Quickly communicate your policies, procedures, and standards for channel partners using corporate video animation.
Sourcing Information Video – Let consumers and other external channels know where you get the raw materials that compose your products or use these videos internally to inform staff.
Shipping Chain Education Video – When employees and businesses as a whole feel accountable for their position in the supply chain, productivity often increases. However, the supply chain can be large and complex, making it difficult for one part to see how the entire organization functions. A video can help people visualize these procedures in a way that is memorable and succinct.
Distributor Information Video – Video is a good way to provide information about the distributors that make your product available. Animated corporate video can quickly communicate where to track down a product.
Because manufacturing is such a complex industry, it can be difficult for consumers and employees at different levels to get a sense of the big picture. Corporate video animation excels at communicating ideas in a way that people remember. In fact, watching a video significantly helps people retain more new information on average than reading or listening.
Video is a helpful resource in maintaining a clear brand and vision all the way through the supply chain. When so many businesses are involved in a product before it goes to market, the message can get lost somewhere along the journey. By using video to communicate across channels, businesses can make sure all nodes maintain consistency. In addition, manufacturers frequently have to communicate with consumers as well as partners. Animated videos can be quickly and easily adapted for any audience. They can also be translated into multiple languages, simply be recording a new audio track.
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