What are Finance videos?
Video in the financial sector is nothing new! In fact, in 2017 alone, video ad spends to hit the 1.3 billion dollar mark. Digital media is modernizing a once slow-moving industry and financial companies are just trying to keep up! Video is a must-have for financial institutions, FinTech, and SaaS companies because it humanizes and digitizes private and retail financial services for the better. Here are just some of the latest video trends accelerating business growth, improving the customer experience, and enhancing brand voice in the Financial sector!
The role of video in Transforming Financial Services
The world of banking and finance is an ever-changing one. In today’s digital world, revised and updated regulations are a constant challenge, ensuring the industry is keeping pace with technology while maintaining compliance. To add to this, video services have brought a revolution of competition for consumers between banks.
Consumers are increasingly switching to app-based banking services such as Starling and Monzo, who are leading the way when it comes to utilizing video. In today’s financial industry, customers don’t want to wait – and video services are providing an opportunity for these organizations to deliver immediate and seamless customer experiences.
Video is an area of technology that financial institutions are embracing, and while its use is becoming more mainstream, there’s a lot of work for the industry to do as a whole to catch up with the new era of digital services.
How are modern financial services providers using video today?
- Maintaining a Secure Library of Video Assets
- Scaling Employee Training
- Increase the Value and Reach of Events
- Onboarding Future Business Leaders
- Coordinating Branch and Regional Operations
- Managing Knowledge and Discovering Expertise
- Preserving Institutional Knowledge
- Facilitating Innovation Through Social Learning
- Enhancing Customer Experiences and Client Relationships
- Supporting and Communicating Corporate Culture
“Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you.”
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