CORPORATE VIDEOS THAT SPEAK FOR YOUR CORPORATION AND MAKE PEOPLE TO TALK ABOUT YOU.
“Creativity is a crushing chore and a glorious mystery. The work wants to be made, and it wants to be made through you. ”
Corporate video is the one that tells a specific group of people about your brand, Products or services. Main motive of a corporate video is to make people aware about your business services. Corporate video can be distinguished from an Explainer video on the basis of size of the target audience. Explainer video has broader audience than a corporate video.
Corporate videos have different types of sub categories that helps a business in manys ways internally and externally both, like training videos, product demo video, sales video, advertising video, live stream video, launch video and corporate lifestyle video. Each one has their own advantage as training videos are used to train their own employees and a product demo video is used to attract more buyers. You can use it in different manners as per the requirement and vision of your organisation.
Yes, It’s Matter! Corporate video is the one time investment that give you returns for life time. Every big company has a big number of corporate videos to show on their portfolio and that number is increasing day by day, Because they know the trend of Market and following right marketing strategy.
Corporate videos works for startups also because videos helps them to reach the audience that boost their presence in the market along with that help them to have more conversions. Videos can spread your idea like the fire in the forest. Use best platforms to share your video and allow people to talk about your business.
The biggest advantage of the video is that people can see all, what you have for them, and can increase the possibilities of the conversions without going door to door and tell people about your services. This is the most efficient way to advertise and market online.
Concept : First of all you need to know why you are making this video? What is the main motive of your firm behind making this video? You need to be clear about what message this video will deliver to your viewers.
Choose the right Audience : Now, the second step is to know your audience. Like who will going to buy your product or service? You need to have all the details like the age, language, location, culture and even there taste and likes/dislikes. Once you got to know all of this, you can now build a video that is focused on your target audience. Results in, more engagements in the video.
Interesting Script & Visuals : We all admire the beauty either in the form of visual or an idea. So, make an interesting script with beautiful and creative graphics that attract the attention of the viewers and clear your concept also. Like use a story to tell them about your business with Motion Graphics.
Promote : After finalising your video don’t wait for the viewers to come on your website. Reach your audience with the help of paid campaigns, social media posts and many other options available for Digital Marketing. Facebook, linkedin, Instagram and Youtube are the trending platforms for this.
Because corporate video is the perfect online marketing tool. At this time the whole world is going towards digitalisation. Everyone is having a medium to connect with internet in the form of smartphone, laptop and desktop. Seven out 10 people looked for any information online with the help of videos. If you are not available online with your products, you will lack behind.
When everyone is busy looking at their screens at that time what’s the best method to reach them? Video can convey your message in an easy manner to a maximum of people in a few seconds only. This is the fastest and reliable form of media to invest.
“Corporate video is the only investment that give you multiple returns in the form of boosting awareness, visibility and reach along with that educate clients and build trust, all at the same time.”