One of the most frustrating things about researching a company is not being able to figure out exactly what they do or offer based on their website. Whether it’s complicated corporate writing, generic stock photos, or just no website at all, it’s an easy way to turn off potential clients.
Even if you have a well-designed website with numerous pages explaining your service offers, values, and corporate culture, an explainer video can help your firm stand out.
People enjoy videos, as you’ll discover in this blog. It’s a strategy for attracting, engaging, and retaining your target audience and getting them to hear your important messages.
An explainer video provides an overview of your company in a few minutes. While simple in nature, the return of an explainer video is far more comprehensive.
Let’s look at why every business should have an explainer video and how to use it in their marketing strategy best.
What is an Explainer Video?
Explainers are short videos that highlight the best aspects of a company’s products and services and sometimes go beyond that. They may describe how a product is made, what goes into the brand’s operations, or even answer questions that customers have been wanting to know. Because of their brief length, they usually stop after two minutes. However, experts encourage marketers to keep explainer videos short, typically about 60-90 seconds.
BeneFits of Explainer Videos
If you haven’t explored employing explainer videos in your marketing campaigns, you are missing out on a lot. These short but appealing clips offer numerous benefits that brands have grown to rely on in their businesses. Here are some of the main advantages of explainer videos.
1. Increased Engagements
Statistics reveal that videos have a 95% higher retention rate than text, which means that more people will watch a complete video than an article page. And the more people your explainer video reaches, the more traffic your brand receives for its products and services. Also, a Wyzowl 2023 survey indicates that 91% of people are looking forward to video content from businesses and brands.
2. Higher Conversion Rates
While explainer videos are not intended for commercial objectives, they can still help convert viewers into buyers and customers. You may fascinate your audience long enough to encourage them to consider your brand by giving really useful content. Among the benefits of explainer videos is increased customer conversion; according to a Forbes survey, over 90% of consumers have had their purchasing decisions influenced by a brand video. Further statistics reveal that landing pages with explainer videos have an 86% higher conversion rate than those without.
3. Faster sharing capacity
The PayPal Store Cash video goes the no voice-over route. Instead, the video focuses on the usage of appropriate texts, images, and bright colors. Moreover, the animation is stunning and offers a highly rewarding marketing solution to eCommerce brands. With store cash offers, PayPal intends to bring back distracted consumers to buying your products or services.
4. Cost-EFfective Creation and Use
The price requirements for creating an explainer video are extremely flexible; there is something for brands of all sizes. Also, with current technology advancements and numerous video content style alternatives, absolutely anyone can generate high-quality video material at shockingly low costs. This is one of the most significant benefits of animated explainer videos. One properly made animated explainer video can increase brand exposure, audience conversion, and ROI far beyond the cost of the initial video production budget.
5. Informative Content
The business world has become very competitive, with more similar products appearing on the market every day. However, one of the advantages of explainer videos is that they allow you to highlight your product or service’s top characteristics as well as how it meets potential customers’ vital demands. It’s no surprise that, according to a YansMedia survey, 8 out of 10 customers find explainer videos helpful in understanding how a product or service works.
6. Quick Data Delivery
Explainer videos target a certain audience and provide information that they believe is relevant to them. However, their brief nature allows them to excel even more in this venture. Unlike longer clips that may soon lose the audience’s attention, explainer videos are designed to convey as much information as possible in a catchy and concise manner. This method is highly effective in today’s world, where average viewers sift through hundreds of videos per day and have a limited attention span.
7. Uniqueness
Explainer videos are available in a variety of styles and lengths, and they may be tailored to your brand’s unique image. That means you can incorporate as much of your company’s mission, vision, goals, and ideals into a single explainer video, selling a unique personality that any audience will remember. Also, you can customize videos to match the current style and atmosphere of various platforms, providing your business an advantage over the competition. Among the numerous explainer video advantages, this one gives your brand the most spirit and individuality.
8. Powerful Mobile Marketing Tool
As the world has become more reliant on online mobile communities, short-form explanation videos have grown in popularity. With more consumers looking to discover new products and services, putting them on your landing page allows customers to determine whether the features meet their specific needs.
9. Excellent Brand-Customer Connection
Explainer videos allow you to demonstrate your expertise in your craft while also helping the viewer better comprehend what your business has to offer. This builds trust between people and the brand, as they observe your attempts to improve their experience with your company. Also, the stunning graphics and creative flexibility can appeal to viewers’ emotions, letting them to better relate to the information or concept you’ve shared.
10. Higher Search Engine Rankings
Because explainer videos answer questions that solve actual problems, they contain keywords that are commonly searched for on search engines. And the more your videos provide solutions to the community, the more relevant and high position they receive in Google’s SERPs. Also, Google’s algorithm prefers pages and sites featuring videos over those without them. According to Tubular Insights, video content has a 50% higher potential to generate search results than plain text, with a 157% possibility of generating organic traffic.
Why Are Explainer Videos a Must-Have Tool in 2024?
In 2024, an explainer video will be a must-have tool for your business. These videos help explain complex ideas or products in a simple and engaging way. With people’s attention spans getting shorter, explainer videos grab attention quickly and keep viewers interested.
Explainer videos can be used for various purposes, such as introducing a new product or service, explaining how something works, or showcasing a company’s values and mission. They are highly effective at conveying information because they combine visuals, audio, and text to create a compelling story.
Moreover, in today’s digital age, where online presence is crucial, explainer videos can help your business stand out from the competition. They can be easily shared on social media platforms, websites, and email campaigns, reaching a wider audience and increasing brand awareness. Explainer videos will be a powerful tool for communication and marketing in 2024, helping your business connect with your audience and drive engagement.
Conclusion
Thinking of creating explainer videos? Then you better make sure they’re good for your brand. With them, you can take your business to the next level on all levels. These short videos are intriguing and demonstrate your expertise in your chosen profession. So don’t hesitate to use them into your marketing and awareness strategies and start reaping the benefits of explainer videos.
Anushree
Content Writer (alpasbox.com)
